To date, $80,000 has been allocated to this experiment; $45,000 in development and $35,000 has been allocated to funding a search engine optimisation over the next two years. TuesdayIsland has also set up 4,500 ads groups in GoogleAdwords that consist of over 9,000 ad creatives, which are triggered by over 55,000 keywords. These ads were launched on $130 of Google promotional credits, all of which was spent in approximately one hour. As profits are generated they will be injected straight back into Google Adwords.
TuedayIsland also displays Google Adsense as a way to generate additional revenue. The site has been up and available on the web since May 1 2006 and so far has made only a minimal amount of profit.
You can keep up to date with changes at the experiment blog http://experiment.tuesdayisland.com
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